StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Entrepreneurial Business Environment Analysis - Organic Hamper - Essay Example

Cite this document
Summary
The paper "Entrepreneurial Business Environment Analysis - Organic Hamper" discusses that there are significant opportunities in the organic skin care industry that could provide Organic Hamper with strategic growth and enhanced profitability in the short- and long term…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94% of users find it useful
Entrepreneurial Business Environment Analysis - Organic Hamper
Read Text Preview

Extract of sample "Entrepreneurial Business Environment Analysis - Organic Hamper"

Download file to see previous pages

This is one of the most foundational benefits of offering organic food and skincare products to consumers: there is a pre-existing set of attitudes and beliefs that they are less harmful than non-organic products in many different consumer markets. Leonard (2011) illustrates that the organic cosmetic industry has moved from being a niche product line and is now available in more traditional channels such as major department stores and even hypermarkets. This has been a product of years of marketing distribution improvements and brand promotions.

With more and more consumers linking quality with organic personal care products and more convenience by being available in multiple channels, companies now witness opportunities for higher profitability. The responsiveness of many companies offering organic products illustrates that the long-term opportunities for capturing broad target segments are significant. Worldwide, the organic skincare market was worth $7.6 billion USD in 2012 (Patterson 2015). The entire industry is expected to achieve a growth rate of 9.

6 percent by the year 2018 (Pitman 2013). The UK, though a smaller market than Asia, ranks as the eighth largest market for organic cosmetics and personal care products. Falk and Benson (2008) assert that the UK government has been instrumental in helping many consumer markets to understand the differences between chemical-based and organic-based personal care products which is creating higher levels of demand (and increased perceptions of value) for these products. Therefore, all indications are that the organic skincare and personal care product industry in the UK is favorable for achieving growth and profitability where there is measurable demand and beliefs about the quality of these products.

Europe, as a whole, represents the second-largest market in the world for organic skincare products. The organic skincare industry is moving toward double-digit growth as the industry is attracting new market entrants. 

...Download file to see next pages Read More
Tags
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Entrepreneurship course work Essay Example | Topics and Well Written Essays - 5500 words”, n.d.)
Entrepreneurship course work Essay Example | Topics and Well Written Essays - 5500 words. Retrieved from https://studentshare.org/business/1688025-entrepreneurship-course-work
(Entrepreneurship Course Work Essay Example | Topics and Well Written Essays - 5500 Words)
Entrepreneurship Course Work Essay Example | Topics and Well Written Essays - 5500 Words. https://studentshare.org/business/1688025-entrepreneurship-course-work.
“Entrepreneurship Course Work Essay Example | Topics and Well Written Essays - 5500 Words”, n.d. https://studentshare.org/business/1688025-entrepreneurship-course-work.
  • Cited: 0 times

CHECK THESE SAMPLES OF Entrepreneurial Business Environment Analysis - Organic Hamper

Enterprise and Entrepreneurial Management

Business Plan Elements and the Planning Process Kuratko and Hodgetts (2009) offer the following elements in a business plan: executive summary, the business opportunity, market potential, market analysis, competition analysis, technical data of product or service, commercial strategy, methodology of operation, vision-mission and financial projections.... These elements however are outputs of an enterprise planning process that proceeds with the idea generation, setting up of strategic objectives, analysis and research of market, understanding competition, understanding the financials and formulating the competitive strategies (Kuratko and Hodgetts, 2009)....
12 Pages (3000 words) Essay

Starting an Innovative Architectural Firm

Organizations with high innovation orientation are likely to experience high growth rates, and high chances of survival even in a fiercely competitive environment.... It requires the understanding of a variety of environments, the application of best business practices, and the adoption of current organizational development and management techniques, among other key issues....
6 Pages (1500 words) Essay

Employee/Employer Relationships

Volatility of the business environment due to economic recession which comes with a drop in organizational profits and increased cost of doing business has contributed to the change in the business environment has had a far-reaching impact on the relationship between employers and employees.... There has been an increasing demand by employees for a flexible and diversified workplace environment.... In the paper 'Employee/Employer Relationships' the author analyzes the reasons for change in the relationship between employees and employer from 1900's to today before exploring the consequences of such changes to contemporary business organizations....
7 Pages (1750 words) Essay

What Are the Advantages and Disadvantages of Competitive Rivalry

Whole Foods promotes organic eatables.... The risk of entry by competitors: The risk of competition is extremely low as organic foods are extremely difficult to produce, and have low unit yields.... hey involve intensive agriculture with higher cost and not many cultivators take up organic food production.... Competitive rivalry allows companies to do a comparative analysis of their strategies, study the customer needs, the level of customer satisfaction level achieved, and remoulding the strategy to and higher growth....
11 Pages (2750 words) Assignment

The Central Business District of Melbourne

The district includes Jurlique, the beauty brand through organic methods.... The paper 'The Central business District of Melbourne' analyzes the business hub of the city, Melbourne.... The author states that the Central business District is the prime location of the business of the Australian metropolitan city, Melbourne.... The difference with the city center and the central business district is that city centers are essentially located at the center positions....
16 Pages (4000 words) Research Paper

The Viability of a Startup Company Specialized in Manufacturing and/or Distributing Travel Goods

They believe that that it is essential as a tool to overcome the challenges when businesses aspects do not always correspond with the home country environment.... A business plan has become the most essential ingredient for a business enterprise.... It also needs to describe the backdrop against which the business will be established and perform besides defining the measurement milestone against which to gauge and review the performance....
14 Pages (3500 words) Literature review

Social Entrepreneurism Questions

The author gives a detailed information about effective entrepreneurial leadership, cooperative strategies, financial profitability in an entrepreneurial venture and effective leadership skills.... The author of the paper answers the questions about social entrepreneurism....
6 Pages (1500 words) Coursework

Fundamental Entrepreneurial Planning Processes

Other researchers on the other hand oppose this stating that it is the family environment that influences such behavior and not the fact that they were born by entrepreneurial parents (Laser 2).... This information uses and turns into the business practices of the partner to support downstream clients efficiently and effectively.... Although many people equate it to starting up a new business economists contend that it goes beyond that and basically entails taking the risk to venture into something that will make profits....
22 Pages (5500 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us