StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Internal Analysis and SWOT Analysis of Toyota Company - Essay Example

Cite this document
Summary
The object of analysis for the purpose of this paper "Internal Analysis and SWOT Analysis of Toyota Company" is Toyota, a Japanese parent company of the Toyota group, and it is among the largest manufacturers of automobile manufacturers in the world. …
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.3% of users find it useful
Internal Analysis and SWOT Analysis of Toyota Company
Read Text Preview

Extract of sample "Internal Analysis and SWOT Analysis of Toyota Company"

Toyota is committed to putting its customers first by providing high-quality vehicles at an affordable price. This is a niche, which is valued by customers, and Toyota Motor Corporation has taken advantage of it (Toyota Motor Corporation, 2009).

SWOT analysis-Toyota motor corporation strengths

Toyota has the biggest strengths in developing unique cars, and this is done through innovative technologies. This is evident when there is a vast market sale of Prius hybrid cars in the United States. These vehicles are fuel-efficient. This is what consumers want since they are becoming aware and conscious of the fuel-efficiency ratings. This has led to customer satisfaction and loyalty to the company (The Japan Times, 2007).

The second strength is being able to have the largest amount of sales at $ 185,524.00 million, which is 15% of the global market sales. This has encouraged the Toyota Motor Corporation to emphasize the human resource department so as to equip itself with the latest research and development tools, which will enable it to maintain this profit and even gain much more. Their next project is to make two hybrid vehicles (Highfill, Baki, Copus, Green, and Whineland, 2004).

The third strength that Toyota has established is being able to be environmentally friendly throughout their production. The company had accomplished this when Toyota moved on to develop a new generation of cars that are cleaner in combustion and are environmentally healthy (Toyota Motor Corporation, 2011).

Internal weaknesses

The biggest weakness the company ever witnessed was that of Toyotas's recall of more than 8.5 million vehicles, and because of these, they suffered an annual net loss in the year 2009. Despite this problem, Toyota was able to bounce back by setting up regional quality committees worldwide, to be able to gain customer loyalty (Takahashi, 2008).

The second weakness is that other competitors have moved on to sell their brands across borders while Toyota Motor Corporation only offers its brands in Japan and United States. This has been a considerable setback to the company because the company is not gaining as much profit as it should be gaining. For this reason, Toyota Motor Corporation has moved northwards in order to attract Toyota assembly plans and to gain more customers. This will in turn help the company to grow and will in turn be globally efficient (Krugman, 2005).

The competitive advantage of Toyota Motor Corporation

Toyota Motor Corporation has been remarkably successful, the past decade, and this is because it has a clear philosophy that makes it have a competitive advantage over its competitors in the field of manufacturing and selling of automotive. Toyota Motor Corporation has a clear philosophy, which is usually referred to as a production system. This system is dependent on Toyotas's human resource management policy, to be able to operate. This human resource management policy helps employees to be loyal and creative. Toyota Motor Corporation also encourages its employees to be efficient in supplying its commodities. The Human resource management philosophy was formulated to encourage employee participation and; therefore, bringing up a high level of employee loyalty; hence, gaining a significant advantage over those competitors who majorly emphasize high-quality vehicles, without taking a keen interest in understanding customers’ needs and wants (Oppapers, 2012).

Lesson learned

Toyota Motor Corporation is the largest manufacturing and sales company in Japan. It is keen on understanding the customers’ needs and being able to put them into practice. They accomplish these by creating vehicles that are based on customers’ needs and are of high quality, which the customer can afford. The company also puts more emphasis on fuel efficiency, since customers are now becoming conscious of the fuel-efficiency ratings as a result of economic inflation.

In conclusion, Toyota Motor Corporation through its human management policy is keen to encourage employees to participate in creativity and innovations, due to the increasing technological changes. They are ready to welcome ideas that might be brought forward, one that will boost their company’s profit up. Toyota Motor Corporation leans on the employees’ loyalty and a network of suppliers that are highly efficient and on components of manufacturers that are high of efficiency.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Strategic Management Essay Example | Topics and Well Written Essays - 750 words - 2”, n.d.)
Strategic Management Essay Example | Topics and Well Written Essays - 750 words - 2. Retrieved from https://studentshare.org/marketing/1450121-mgt499-strategic-management-module-3-slp-internal-analysis-and-swot
(Strategic Management Essay Example | Topics and Well Written Essays - 750 Words - 2)
Strategic Management Essay Example | Topics and Well Written Essays - 750 Words - 2. https://studentshare.org/marketing/1450121-mgt499-strategic-management-module-3-slp-internal-analysis-and-swot.
“Strategic Management Essay Example | Topics and Well Written Essays - 750 Words - 2”, n.d. https://studentshare.org/marketing/1450121-mgt499-strategic-management-module-3-slp-internal-analysis-and-swot.
  • Cited: 0 times

CHECK THESE SAMPLES OF Internal Analysis and SWOT Analysis of Toyota Company

Toyota Strategic Analysis and Strategy Formulation

n analysis of toyota's purpose; vision, mission, objectives, company values and stakeholder analysis - provides insight on Toyota's current position in the global market and the strategic direction of the company.... Internal analysis of toyota The review of Toyota's internal resources will follow the format of first establishing the strengths of the company and then the weaknesses.... This will then be followed by an analysis of toyota's product development and a value chain analysis of toyota's operations....
10 Pages (2500 words) Research Paper

TOYOTA Motor Corporation. SWOT Analysis

swot analysis means Strengths, weaknesses, opportunities and Threats.... This essay will focus on the definition of swot analysis and its purpose and then witting a SWOT matrix for TOYOTA Motor Corporation.... … The purpose for conducting a swot analysis in any business organization or firm is to find out the goals and objectives of the same.... Every business must have a certain aim that it wishes to achieve by the end of every annual year, and thus conducting a swot analysis helps the business to grow and develop with respect to overcoming any kind of hurdles that come in between....
7 Pages (1750 words) Essay

External Environment and HR Policies and Practices

10 Pages (2500 words) Essay

SWOT Analysis of Toyota Corporation

Toyota swot analysis Name Institution Toyota swot analysis I.... company History Toyota is arguably one of the largest automobile manufacturers in existence today and from the humble origins of the first Toyota vehicle, the Model AA of 1936, the company has grown into a giant global carmaker brand.... Toyota's mission statement, “To sustain profitable growth by providing the best possible customer experience and dealer support” embodies the reasons behind the company's success: sustainability, quality and customer satisfaction (Hino, 2006)....
4 Pages (1000 words) Essay

Strategic Management: Internal Analysis and SWOT

Strategic Management: internal analysis and swot Strategic Management: internal analysis and swot Two Major Strengths While analyzing the introductory message of the Toyota Company Chairman Fujio Cho, it is obvious that one of the major strengths of the organization lies with the power of its workplace, for he states that the sense of crisis and sense of mission has underpinned this strength (Chairman's message).... The increasing profitability seems to be another potential strength of the organization, because it creates a range of opportunities for the company in the world market....
4 Pages (1000 words) Admission/Application Essay

Ford and Toyota SWOT Analysis

With that in mind, this paper is meant to carry out a swot analysis of two members of the larger Motor vehicle manufacturing fraternity.... The analysis of SWOT has helped many upcoming business executives and owners to make better management decisions and has also helped large companies make proper decisions in terms of budgeting, human resource management, production costs and expansion.... Here is its swot analysis.... This was a major blow to the company especially because it had also recorded a loss the previous year....
8 Pages (2000 words) Research Paper

Toyota. Background and Company History

Customer/Target market toyota company is working on better ways of enhancing their economy, market share and maintaining a sustainable and stable world market.... Frugality is an important aspect that has contributed to the success of toyota (Bremner & Dawson, 2003).... … Toyota Case Name Course Course Instructor Date Background and company History Toyota is amongst the largest car makers in the World and has her headquarters in Aichi, Japan with several international branches and dealership in various continents....
4 Pages (1000 words) Essay

SWOT and Strategic Analysis of Toyota

… The paper "SWOT and Strategic analysis of toyota" is a forceful example of a case study on business.... This early strategic move in 1929, six years later in 1935, paved the way for Toyoda to introduce the first prototype passenger car of toyota, the industry giant today.... Throughout the history of toyota, we can trace the application of Porter's four generic strategies.... Although Porter's differentiation strategy which argues for the provision of unique services, was not quite visible in the early years of toyota later it became the hallmark of the firm....
3 Pages (750 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us