StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Vionnet: Strengths, Weaknesses, Opportunities, Threats - Case Study Example

Cite this document
Summary
This case study "Vionnet: Strengths, Weaknesses, Opportunities, Threats" is about Vionnet SWOT analysis. Vionnet is a high-end brand whose major specialty is accessories and apparel. It is in the Lifestyle and Retail Sector its main tagline is; when a woman smiles, then her dress should smile too…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.3% of users find it useful
Vionnet: Strengths, Weaknesses, Opportunities, Threats
Read Text Preview

Extract of sample "Vionnet: Strengths, Weaknesses, Opportunities, Threats"

Strengths-The brand is extremely innovative and focuses on perfection especially the shape of the woman’s body. The brand also has a strong heritage and produces high-quality apparel made to measure. In addition, the brand has special recognition for evening wear.

The weaknesses-The brand is yet to establish itself in the lucrative, emerging, and growing Asian Luxury Market which is capable of generating enormous luxury revenues. The company also has weakly participated in E-commerce.

Opportunities-The brand should create more presence in E-commerce. There is also a lot of potential in venturing into low awareness market. The company should also start v venturing in mosaic bags also can be a big opportunity for the brand since it's more affordable in comparison with its competitors. The Vionnet icon bag can be used in 3 ways and is really convenient to be used and carried by consumers.

Threats- Some of the threats include the ever-increasing competition in the market. The current trends are mixing luxury and affordability. Many luxury players released more afforded clothing and products to the main part of luxury customers.

Paris's competitor in the same area includes Alaia, Chanel, Chloe, Dior, Ely Saab, Valentino, Lanvin, and Giambattista Valli. The current strategies used by competitors include product differentiation and degrees of price differentiation. This would be essential in making sure different and ever-changing customer demands get satisfied as a result also, they provide very high-quality customer services and offer an ultimate luxury shopping experience. Also, higher presence in e-commerce. The weakness is counterfeiting products and being copied by other fashion companies.

Here is the map of Vionnet competitors in the same area. Expect alien store, other competitors are located so close the new Vionnet store. It’s really competitive in the same area.

Potential opportunities and recommendations for Vionnet
Since Vionnet is sold in Multiband stores, Department stores, a Mono-brand store should be included. Online Luxury Shopping websites: Luisaviaroma, stylebook, Moda Operandi, Net-a-porter, it’s smart to distribute their products in the multi-brands, since it’s low cost and risk for the brands. However, after exploring the online websites, Vionnet only presented a few pieces of clothing. So Vionnet could offer more options on the website. And mosaic could be promoted both online and offline. Since it can be differentiated from other competitors’ products, but with an affordable price tag. Could add a TV screen behind shopping window and play the mosaic campaign to drive the customers who pass by the store. Invest more money in online advertising. And keep active on social networks. Also, don’t miss the opportunity in emerging markets such as China which is a fast-growing market in luxury spending.

Read More
Tags
Cite this document
  • APA
  • MLA
  • CHICAGO
(“SWOT Case Study Example | Topics and Well Written Essays - 250 words - 1”, n.d.)
SWOT Case Study Example | Topics and Well Written Essays - 250 words - 1. Retrieved from https://studentshare.org/marketing/1691614-swot
(SWOT Case Study Example | Topics and Well Written Essays - 250 Words - 1)
SWOT Case Study Example | Topics and Well Written Essays - 250 Words - 1. https://studentshare.org/marketing/1691614-swot.
“SWOT Case Study Example | Topics and Well Written Essays - 250 Words - 1”, n.d. https://studentshare.org/marketing/1691614-swot.
  • Cited: 0 times

CHECK THESE SAMPLES OF Vionnet: Strengths, Weaknesses, Opportunities, Threats

Berkshire Hathaway's Strategy

It helps to determine the opportunities and threats posed by the external environment.... Basically the analysis sets a direction for the organization as to how it should use its strengths to minimize the threats posed by the external environment and also to make use of the opportunities in order to overcome its weaknesses.... SWOT Analysis SWOT analysis is a tool that is used to look into the strengths and weaknesses of the company.... Though Berkshire Hathaway is well established holding company but still it is not possible that it won't have any weaknesses or...
7 Pages (1750 words) Essay

Colonization in Pakistan

strengths of Pakistan Pakistan has been using its strengths for three main reasons; eradication of poverty, increasing overall gross domestic product of the country, and lowering inflation rate.... Pakistan [Name of Student] [Name of Institution] Introduction Pakistan is a country found in South Asia....
4 Pages (1000 words) Essay

Cloth Repair and Laundry Business

The SWOT analysis was carried out in order to identify the expected Strengths, Weaknesses, Opportunities and threats that the business may face.... The paper "Cloth Repair and Laundry Business" states that some members of the societies may love some of their clothes such that they may not wish to dispose of them in case they get torn....
9 Pages (2250 words) Case Study

Adidas Market Position Analysis

The paper will then focus on the SWOT analysis and highlight the strengths, weaknesses, opportunities and threats that face the company.... The paper will highlight how the company can use its strengths to exploit the market opportunities and turn the threats and weaknesses in to strengths....
8 Pages (2000 words) Case Study

Internal Audit of Fuller Smith & Turner Plc

The SWOT analysis is so-called because of the acronym of the four factors required for assessing the organization's internal (Strengths and Weaknesses) and external (Opportunities and threats) environments.... We perform an internal audit of Fullers Smith & Turner plc (Fuller's) and identify areas of their marketing they should improve....
12 Pages (3000 words) Essay

Perspectives of Launching a Multi-technology Device in Australia

From the study "Perspectives of Launching a Multi-technology Device in Australia" discusses the feasibility of a new product introduction in the Australian telecom industry regarding the feasibility from various stakeholders' angles - the manufacturer, consumers, legal, environment, etc.... ... ... ...
12 Pages (3000 words) Research Paper

ETHICAL DECISIONS IN LEADERSHIP ( case study)

There are three candidates for the position, all seemingly meritorious although in different capacities, including intellectual ability, drive and competence, leadership skills, seniority,.... ... ... There are both advantages and disadvantages in the choice of any one of them, and some very highly regarded interests have vested in the all of them and made themselves known to Lucy. ...
7 Pages (1750 words) Research Paper

Usha Martin: Competitive Advantage Through Vertical Integration

This is a strategic management tool that evaluates the internal and external environments that an organization operates in by looking at the threats, opportunities, weakness and the strengths of the organization (Gorgenlnder, 2007).... ased on the facts and information available in the case study, it is apparent that Usha Martin has several weaknesses that are affecting its operations, financial performance and profitability.... One of the weaknesses is the cynical nature of the industry in which it operates....
8 Pages (2000 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us