StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Market Analysis for TESCO - Essay Example

Cite this document
Summary
It was in the year 1919 that Jack Cohen founded Tesco, when he began to sell surplus groceries from a stall in the East End of London. His first day's profit was 1 and sales 4. The name comes from the initials of TE Stockwell, who was a partner in the firm of tea suppliers, and CO from Jack's surname…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.8% of users find it useful
Market Analysis for TESCO
Read Text Preview

Extract of sample "Market Analysis for TESCO"

Download file to see previous pages

That was exactly the case with Tesco having over 450,000 employees and over 3,200 stores today. A very humble beginning in 1919 when Jack Cohen began this journey gradually transformed the fortunes. Strong Government support: It was the state patronage which encouraged the promoters of Tesco to plan for future. Not many hurdles were created by the political class. In fact Tesco also kept the ruling class in good humor by taking politically correct steps from time to time. Minimal competition during those early days: Those were the golden days when Tesco came out with its first branded tea in 1924, not many competitors were around and terms like 'cut-throat competition' were not even introduced.

Satisfied customer: Grabbing customer attention is not a big deal but retaining customer loyalty requires sound thinking at the top. A satisfied customer often takes pride in becoming a goodwill ambassador for the company. Tesco team says1, "Our core purpose is to create value for customers to earn their lifetime loyalty." By all accounts it can be said that they are indeed working, quite successfully, towards that. Reigns in the hands of able management and shrewd strategists: It is said that 'Winners don't do different things, they do things differently'.

This statement gives full credit to strategists of successful enterprises. Strategic decisions provide a direction in which the organisation is to move. Organisation's mission and objectives find a reflection of strategists. Tesco has a long term strategy for growth, based on four key parts: growth in the Core UK, to expand by growing internationally, to be as strong in non-food as in food and to follow customers into new retailing services. Committed workforce: Organisations are not passive components.

They are live, full of activity and environment-responsive like living beings. With time organisations acquire a character and develop a typical personality and we tend to make an image of the employee depending on the organisation he/ she works for. This very personality of the organisation considerably influences the functions of organisation in the long run.Reasonably good industrial relations: Keeping the workforce in good humour by providing them with adequate benefits and considering them as an inseparable part of the organisation helps in resolving the disputes quickly.

Good investor relations: This becomes all the more important when general public has a stake in any. After becoming Tesco PLC from Tesco Stores (Holdings) in 1983, Tesco became a public company and it has been sharing good amount of its profits with investors.Understanding the environment: Continuously monitoring the environment and following the leads is the key to a successful business. Continuously studying the different aspects of environment (social, political, legal, technological, etc) and taking corrective and adaptive steps accordingly helps in growing of an organisation.

Tesco started computerised check-out counters as early as 1982 and this stride continued with opening of www.tesco.com and its online operations. On the societal front Tesco states, "One of our most important values is to treat people how we would like to be treated."2 With this in mind Tesco makes a

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Market Analysis for TESCO Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
Market Analysis for TESCO Essay Example | Topics and Well Written Essays - 3000 words. Retrieved from https://studentshare.org/miscellaneous/1529879-market-analysis-for-tesco
(Market Analysis for TESCO Essay Example | Topics and Well Written Essays - 3000 Words)
Market Analysis for TESCO Essay Example | Topics and Well Written Essays - 3000 Words. https://studentshare.org/miscellaneous/1529879-market-analysis-for-tesco.
“Market Analysis for TESCO Essay Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.org/miscellaneous/1529879-market-analysis-for-tesco.
  • Cited: 0 times

CHECK THESE SAMPLES OF Market Analysis for TESCO

Expansion of the Tesco Company

This paper will shed light on how tesco is managed, global challenges and what can be expected of the company in the future will also be thrown light upon.... nbsp;tesco is based out of the UK, dealing mainly with grocery items and general merchandising retail chain.... nbsp;… “Sainsbury's owns more than 70 percent of the land but planning chiefs in the city have named tesco as their preferred developer for the project, which could also include building homes and shops....
8 Pages (2000 words) Case Study

Online Companies - Tesco, Ebay, Muji

The author of the paper presents tesco, eBay, and Muji.... One of the companies to be studies is tesco, a large retailing supermarket company based in the UK who has recently adopted online business operations to complement its existing ones.... tesco is a global leader in retailing that is based in Britain.... Recent vertical and horizontal expansion of the company has now included in its portfolio agriculture, packing, merchandising and information technology (tesco, 2006)....
7 Pages (1750 words) Coursework

Investment Analysis of Tesco, and Marks and Spencer

Financial Ratio analysis for tesco Plc.... ) Profitability Ratios for tesco PlcRatioFormula120062005Profit marginReturn on Capital EmployedReturn on EquityReturn on InvestmentThe profitability ratios show that the company is doing quite well.... ) Liquidity Ratios for tesco PlcRatioFormula220062005Current RatioQuick RatioCash RatioTesco current ratios have also witnessed improvements in 2006.... tesco PlcTesco PLC is an international retailer....
7 Pages (1750 words) Research Paper

Sources of Finance of Tesco

As per the company's financial statements, tesco Plc's capital structure comprises about 64% equity finance and 36% debt finance.... This is the reason tesco Plc does not need much of debt finance to fund its business operations.... tesco Plc's EPS has had an increasing trend over the years and it is one of the major benefits of stock market listing to the shareholders of the company.... tesco Plc has described its supplier payment policy in its Directors' report section of the annual report....
6 Pages (1500 words) Essay

The Working Environment in Tesco

This paper "The Working Environment in tesco" is to find out how the working environment of tesco the supermarket giant is.... tesco is a $33-billion, British retail grocer giant based in the UK.... nbsp;… PESTEL analysis is used to assess the overall performance of the tesco supermarket chain.... Recommendations are made to improve the customer service level of tesco supermarket.... nbsp; tesco deals mainly with grocery items and general merchandising retail chain....
6 Pages (1500 words) Research Proposal

Tesco and the the UK Grocery Retail Industry

The factor that affect the performance of the stores are external and hence a PESTLE analysis for the same needs to be conducted.... The paper "tesco and the UK Grocery Retail Industry" analyses the industry and will also allow gaining an idea on how the high streets dream for the supermarkets is being affected.... However in the case of tesco, the threat is relatively low as the company operates on providing the customers with 'Everyday Low Prices'....
8 Pages (2000 words) Essay

Business report on Tesco

In the United Kingdom a company that has excelled in the retail business is tesco.... tesco is one of the world's largest retailers with operations is in 11 countries worldwide.... tesco Bank is a wholly owned subsidiary of tesco that was established in 2008.... The chief executive officer (CEO) of tesco is Dave Lewis.... tesco is a publicly traded company whose stocks are openly sold in the London Stock Exchange (LSE) under the symbol TSCO....
5 Pages (1250 words) Essay

TESCO's Financial Forecasting

This case study "tesco's Financial Forecasting" discusses the performance of the tesco company in 2010.... nbsp;  … tesco is the third largest retailer in the world and company's past data reveals that it maintained a healthy growth in the last few years.... tesco has now involved in the banking sector manufactures electronic products, telecoms and is involved in other industries like fuel and tech support.... It also offers card schemes to the customers through tesco Clubcard....
6 Pages (1500 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us