StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Consumer Behavior - Term Paper Example

Cite this document
Summary
The researcher of the following paper claims that with reference to the various theories, it can be assumed that the demand for a particular product or service primarily depends upon consumer behavioral traits which are again highly influenced by their personalities…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.4% of users find it useful
Consumer Behavior
Read Text Preview

Extract of sample "Consumer Behavior"

Download file to see previous pages

The targeted consumers of the organization are the individuals aged from 20 years to 34 years, signifying the young generation group who are considered to be highly energetic and passionate regarding car models (Volkswagen, “Company Information”). The risk-taking ability, irrespective of their income level, can also be regarded as a fundamental criterion of the targeted consumers which in turn make them the potential buyers of the brand. Price The personality traits of the customers indicate them to be more inclined towards the quality and features of the car models rather than its price.

In a similar context, personality can be defined as the responsive character traits of an individual which include their behaviors, emotions, and psychology. Hence, it can be affirmed that according to the theory, the psychology traits possessed by an individual reveals his/her response toward the products and/or services served by the company (New Age Publishers, “Consumer Behaviour”). . urbanized areas, state that they are ready to pay a high price in return of better quality assurance and comfort which indicates that the individuals decipher positive feedbacks to the products and the services delivered by the brand (Pride, William and Ferrell 402).

Place-Based on the assumptions of consumer culture theory, the targeted place to market the newly launched product should be selected emphasizing on the individualist beliefs which would reward higher degree of decision-making liberty to the young people, i.e. the targeted consumers. According to the theory, consumer behaviors are largely influenced by the cultural beliefs perceived within a community (Sassatelli 9). Furthermore, the theory assumes that social doings and behaviors are tied up with developing a desire for the respective products and/or services which again implies the distinct character of consumers (Hovland & Wolburg 16).

It is in this context that in a few of the regions, it is often witnessed that the consumers behave in a consistent manner with great similarity with their peers’ choices.

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Consumer Behavior Term Paper Example | Topics and Well Written Essays - 750 words”, n.d.)
Consumer Behavior Term Paper Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/social-science/1455196-consumer-behavior
(Consumer Behavior Term Paper Example | Topics and Well Written Essays - 750 Words)
Consumer Behavior Term Paper Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/social-science/1455196-consumer-behavior.
“Consumer Behavior Term Paper Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/social-science/1455196-consumer-behavior.
  • Cited: 0 times

CHECK THESE SAMPLES OF Consumer Behavior

Consumer Behavior Topics

This document is concentrated on the Consumer Behavior topics.... It briefly summarizes the impact of digital revolution of 1980s on the Consumer Behavior, how market segmentation is done for online consumers and the factors on which consumer motivation for high-tech products depend.... hellip; Consumer Behavior This document is concentrated on the Consumer Behavior topics.... It briefly summarizes the impact of digital revolution of 1980s on the Consumer Behavior, how market segmentation is done for online consumers and the factors on which consumer motivation for high-tech products depend....
8 Pages (2000 words) Research Paper

Consumer Behavior Paper

Consumer Behavior Paper Name: Tutor: Course: Institution: Date: Consumer Behavior Paper Marketers focus on consumer behaviors in order to improve their marketing strategies and foster an understanding of how the consumer thinks feels and selects between various alternatives (Solomon, 2010).... On other hand, study of Consumer Behavior focuses on the motivation of the consumers to making various decisions strategies among different products differing in levels of significance and interest (Hawkins, Best & Coney, 2004)....
3 Pages (750 words) Essay

Relying on Consumer Behavior

Predicting Consumer Behavior is one of the key fields of marketing particularly because marketers would want to know the next big bestseller.... Theories and statistical methods to determine future trends in Consumer Behavior abound but there still lies the basic question: can we depend on the consumer to know what they want Do consumers really behave as they say … According to Neal Et al (2006), analyzing and predicting Consumer Behavior is more complex than predicting the weather particularly because each consumer has his own preference formed from his own set of experiences....
2 Pages (500 words) Essay

Consumer behavior & Market Segmentation

However, it is very important for marketing personnel to understand Consumer Behavior because this is what will decide their marketing efforts.... According to Jack (129) consumer Consumer Behavior & Market Segmentation Consumer decision making is a complex process because consumers display intricate buying behaviors.... However, it is very important for marketing personnel to understand Consumer Behavior because this is what will decide their marketing efforts....
2 Pages (500 words) Essay

Researching Consumer Behavior

Consumer Behavior research has helped marketer to determine the needs of the consumers.... Research is a tool that guides a marketer in determining the ways of profitably satisfying the… The topic to be discussed is of clothing optional cruises and how the idea of offering this facility aroused with the help of Consumer Behavior Researching Consumer Behavior Contents Researching Consumer Behavior Contents 2 Clothing Optional Cruises 3 Reference 5 Clothing Optional Cruises Consumer Behavior is one of the vast topics and it relates to the functioning of a consumer....
2 Pages (500 words) Essay

Developments in Consumer Behaviour

I looked at my trolley and began… I looked around and wondered, why did choose this mall? In order to understand my choices, I looked into Consumer Behavior.... In the previous blog, I introduced the concept of Consumer Behavior and the factors that affect a consumer's preference to certain goods as opposed to others (Blog 1).... The psychological effect on Consumer Behavior is largely dependent on perception.... I was at the mall the other day, and as I kept picking item after item off the shelf, I began to wonder about our consumption behavior....
5 Pages (1250 words) Essay

Understanding the Importance of Consumer Behavior

Improvement in technology and changing demands of the individuals has raised the importance of analyzing Consumer Behavior.... A proper examination of Consumer Behavior provides the necessary information about the diverse needs of the customers and… The needs of the customers are fulfilled by providing them the required products and/or services.... The Glendale Hotel has faced gradual decline in its business and therefore, it becomes essential to analyze Consumer Behavior in order to The service provided by concerned hotel is the most crucial factor for retaining customers' loyalty and increase overall visits....
12 Pages (3000 words) Assignment

Studying Consumer Behavior

"Studying Consumer Behavior" paper focuses on Consumer Behavior, a study of what a consumer buys, why a consumer buys, when a consumer buys, and how a consumer buys.... If we are to probe deeper, then Consumer Behavior is the sum total of anthropology, sociology, economics and socio psychology.... nbsp; The basic aim of Consumer Behavior is to fathom the decision-making process of a buyer and hence the study of Consumer Behavior is applicable to both groups as well as individuals....
6 Pages (1500 words) Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us