StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

The Analysis of Cola Wars - Essay Example

Cite this document
Summary
The paper "The Analysis of Cola Wars " states that the analysis of Cola Wars covers four major aspects of the companies namely strategic analysis, financial analysis, human resources analysis, and marketing analysis. The threat of new entrants in the soft drink industry is low. …
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.5% of users find it useful
The Analysis of Cola Wars
Read Text Preview

Extract of sample "The Analysis of Cola Wars"

While the Equity/Assets ratio of PepsiCo has increased over the decades, it has remained nearly the same for Coke. Coke has experienced an increase in the Debt/Asset ratio while PepsiCo has seen a decline in this ratio. PepsiCo increased its popularity through diversification strategy and spending on advertising, though its ROE occasionally dropped because of the divided attention between the promotion of different products. Coke led the competition between the 80s and the 90s in terms of sales and profitability. The shift of customer preferences affected both companies in the 2000s, though Coke managed its indebtedness better than PepsiCo.

Nevertheless, PepsiCo took the lead starting from 2000. Both Coke and PepsiCo have been twisting their HR departments in response to external influences and changing preferences (Hitt, Ireland, and Hoskisson, 2012). The most important HR policy of Coke is the recruitment of talent globally. Both companies have a good reputation for rewarding their employees. Coke and Pepsi are the products of the two companies. Partnerships and diversification strategies have helped the two companies keep the price reasonable and be at the right places. Both companies have spent a lot on promotional campaigns, particularly on their new products.

 

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Cola Wars Essay Example | Topics and Well Written Essays - 250 words”, n.d.)
Cola Wars Essay Example | Topics and Well Written Essays - 250 words. Retrieved from https://studentshare.org/business/1665179-cola-wars
(Cola Wars Essay Example | Topics and Well Written Essays - 250 Words)
Cola Wars Essay Example | Topics and Well Written Essays - 250 Words. https://studentshare.org/business/1665179-cola-wars.
“Cola Wars Essay Example | Topics and Well Written Essays - 250 Words”, n.d. https://studentshare.org/business/1665179-cola-wars.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Analysis of Cola Wars

Marketing Plan for Coca-Cola Company

This term paper "Marketing Plan for Coca-cola Company" to launch energy drink in the UK market.... In 125 years of its existence, the company has developed more than 160 low and calories drinks in its range of products (The Coca-cola Company 2010).... nvironmental analysis Economic analysis The UK is one of the most globalized countries and its economy is the sixth-largest economy in the world.... ocial analysis The wealth of an individual elderly person in the UK is high (Senior Watch n....
7 Pages (1750 words) Term Paper

Advantages and Disadvantages of the Coca-Cola Company Merging with Other Firms within the Industry

Both these companies have been famous for their innovative marketing and sales strategies and indulged in price and branding wars that have benefitted consumers as well as the whole industry.... Both these companies have been famous for their innovative marketing and sales strategies and indulged in price and branding wars that have benefitted consumers as well as the whole industry.... The paper "Advantages and Disadvantages of the Coca-cola Company Merging with Other Firms within the Industry" states that in terms of branding and sales both Pepsi and Coca-cola have more than 200 brands each....
3 Pages (750 words) Essay

Coca Cola/Pepsi Case

Coca cola/Pepsi Case Answer 1 Bargaining power of Supplier Bargaining power of supplier is moderate to low.... This force has forced both Pepsi and Coca cola to acquire the competitors and substitutes.... Rivalry within existing Firms The main competition is between top three players like PepsiCo, Coca-cola and Nestle.... Internal and external analysis: Strengths: Strong brand value for both companies Weakness: Less focus on product differentiation Opportunity: More markets can be tapped Threat: Health issues and norms and regulations of many countries Answer 2 Coca cola is the market creator for their products....
4 Pages (1000 words) Assignment

International Organisation the Coca-Cola Company

ODEL APPLIED FOR EXTERNAL ENVIRONMENT ANALYSIS:External environment refers to the analysis of strengths, weaknesses, opportunities, and threats faced by the company (SWOT Analysis), as well as the factors that serve as the supportive or hurdles on the way of the company (PESTLE Analysis).... The model applied for the analysis of the external environment in the present paper is PESTLE Analyses, which is as under:PESTLE ANALYSIS OF COCA-COLA Political Analysis: Political factors including wars, invasions, unsteady and rapidly changing prices of communication resources, commodities, and instability of governments leave negative effects on the expansion of an organization....
10 Pages (2500 words) Essay

Analysis of Coca-cola Wars

The paper "Analysis of Coca-cola wars" highlights that when the economy goes in the recessions, the customers will not spend as much as they do when the economy is superior since corporate such as beverages and food are more economically sensitive corporate in the technology sectors.... Coca cola's marketing evaluation could have improved in diverse ways to aid its triumph over Pepsi in the end.... or coca-cola to improve the stated issues above the corporate could do a number of things....
8 Pages (2000 words) Case Study

SWOT Analysis of Coca Cola Enterprises Inc

Candler began to instill his strategies in the company in 1891, he brought the first real vision of the company, and the Coca cola brand (Pendergrast, 2000).... These first promotion strategies made people conversant with the Coca-cola brand everywhere and in 1895, Candler expanded and relocated syrup plants in major cities (Pendergrast, 2000).... He failed to anticipate that success of Coca-cola brand would be portability.... In 1899, Benjamin Thomas and Joseph Whitehead, were allowed to bottle the Coca-cola brand by Candler....
10 Pages (2500 words) Research Paper

Marketing Communication Strategies and Marketing Mix for Cola Drinks

The main focus of the study "cola wars" is on the competition between Coca-Cola and Pepsi for supremacy in the soft drink industry.... Corporate social responsibility is also an integral part of the marketing communication strategy as it strives to show, the cola companies in good stead.... o study the cola-war, the best sources are the Newspapers and advertisements visible in all types of media.... Business journals are the other reliable sources of insight into the strategic moves of the cola companies....
12 Pages (3000 words) Case Study

Coca-Cola and Pepsi Cola's Coexistence

The study 'Coca-cola and Pepsi cola's Coexistence' discusses brands' competitive strategies.... When Coke's introduced new brands, cola followed this strategy, although both had to be aware of its futility.... Coca-cola and Pepsi cola have been ruling the 'world's beverage market' for more than a century.... Both these companies, Coca-cola and Pepsi cola, have had a common mission of meeting the long-term objectives of the business and winning it together....
10 Pages (2500 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us