StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

International Journal of Retail & Distribution Management - Research Proposal Example

Cite this document
Summary
The paper “International Journal of Retail & Distribution Management” offers insight into the existing market-related factors and environment that are currently affecting traditional (brick and mortar) retail establishments. The retail environment is highly competitive…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.8% of users find it useful
International Journal of Retail & Distribution Management
Read Text Preview

Extract of sample "International Journal of Retail & Distribution Management"

International Journal of Retail & Distribution Management (3) The International Journal of Retail & Distribution Management offers an insight into the existing market related factors and environment that are currently affecting traditional (brick and mortar) retail establishments. The retail environment is highly competitive, and this traditional marketing platform remains under constant attack by an ever evolving and increase online and direct marketing competition base. Reason for Using: This journal is not affiliated with any specific retail or distribution organization as such, which allows for objectivity in publications, whilst targeting readers and users of this journal on a more "realistic" (real life) scenario without focussing solely on theory but rather incorporating practicality therein. International Journal of Bank Marketing Bank Marketing arguably falls into a category of its own, based upon the regulatory and governing "rules" which impact upon any strategic direction the marketers wish to take. Marketers within this industry are therefore arguably pushed to the limit in coming up with relevant and targeted marketing messages based upon these facts. Reason for using: Based upon the above, the creativity and insight of marketers may well be stifled by regulatory requirements and therefore "out of the box" solutions and creatives are required within their defined parameters. These can be transferred across other industries too, and expanded upon in a less regulated environment. Career Development International Organizations need to continually adapt to the environment in order to develop, as well as develop their employees. This extends into the attraction and retention of staff, which is done so on a marketing of the organization basis. Of the techniques and tactics used and published within this journal, marketers could possibly use this important information within their marketing strategies. Reason for using: Career choices are a major component in many peoples lives. In order to attract top talent companies are increasing engaging within marketer aspects of luring candidates to their organizations. By utilising researched and proven marketing strategies, these companies succeed in attracting and retaining this talent. The use of these techniques and aspects of marketing used by these companies highlight the social importance of specific criteria within a defined demographic and these elements can be incorporated into a retail marketing aspect. The Journal of Marketing A publication for marketers by marketers, providing in depth research and analysis of industry occurrences and marketing activities. This journal professes ethics and ethical reporting on marketing initiatives and strategies. Reason for using: Considered one of the top marketing journals within the industry. The Journal of Marketing has been in existence for many years, and according to the website marketingpower.com the underlying American Marketing Association "can be traced to the early 1900’s when the National Association of Teachers of Advertisers and American Marketing Society, comprised of marketers and marketing researchers, merged to bring together all marketers, across all specialties to collaborate and inspire one another." Hence the use of such a well established journal makes logical sense within the research and analysis of any marketing topic at hand. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(International Journal of Retail & Distribution Management Research Proposal, n.d.)
International Journal of Retail & Distribution Management Research Proposal. Retrieved from https://studentshare.org/management/1736170-business-research-merhods-2
(International Journal of Retail & Distribution Management Research Proposal)
International Journal of Retail & Distribution Management Research Proposal. https://studentshare.org/management/1736170-business-research-merhods-2.
“International Journal of Retail & Distribution Management Research Proposal”, n.d. https://studentshare.org/management/1736170-business-research-merhods-2.
  • Cited: 0 times

CHECK THESE SAMPLES OF International Journal of Retail & Distribution Management

Airports as the World Face Terrorist Threat

international journal of retail & Distribution Management, 32(5) O'Brien, T.... Contributions to Conflict management, Peace Economics and Development, 7... The WHO and tobacco control: implications for the travel-retail sector.... Airports Airports all around the world face terrorist threats....
2 Pages (500 words) Research Paper

Communication through Advertising

Communication through advertising depends upon the product and the target market.... UK women's magazine RED used the emotional appeal in its advertising.... Since the target market is women of all ages, the advertisers have used sex appeal, freedom and the concept of women rising above the traditional roles to appeal to the sentiments of women....
4 Pages (1000 words) Essay

Business Ethics and Corporate Social Responsibility

The pledge by the company's management is to decrease greenhouse gasses emission by 20% in a period of seven years.... Shaw (2011) defines corporate social responsibility as an inbuilt, self-regulation mechanism that allows a business to monitor and ensure and it actively complies with the laws of the country, ethical standards, and the international norms....
5 Pages (1250 words) Assignment

Way Hybridism Is Central for a Sustainable Retail Business

The duty of the retail store is moving from being concerned with transaction, to concentrating on interaction.... This paper will analyze the validity of the statement, the concept of hybridism is central for a sustainable retail business, in light of the understanding of the retail evolution, forms of ownership, and marketing mix.... Among the most remarkable evolution in the retail area has been the more current introduction of e-commerce....
4 Pages (1000 words) Essay

Technology

international journal of retail & Distribution Management 11(4)Kumar, A.... A system for obtaining management information.... Key data management issues in a global executive information system.... Industrial management & Data Systems 101(4)Lari, A.... An integrated information system for quality management.... Business Process management Journal 8(2)Lech, P.... Industrial management & Data Systems 112(6)...
1 Pages (250 words) Essay

Written Assignment #5

international journal of retail & Distribution Management, 38(11/12).... Wholesalers can include the dealers and retailers, businesses who advertise services to customers, and industries that put up for sale the purchased… Usually, wholesaling involves provided that the clientele will get low-priced rate per item in trade for buying the item in big amounts. Wholesalers are responsible for the flow of action in the distribution channel.... holesalers are responsible for the flow of action in the distribution channel....
2 Pages (500 words) Essay

Consumer Privacy (Marketing Planning and Strategy) 2

international journal of retail & Distribution Management, 31(1), 16-29.... It is true that online privacy brings up greater issue for consumer privacy basing on the reason that information has higher chances to be exposed to a variety of people than in off-line operations or transactions....
1 Pages (250 words) Assignment

Strategic Marketing Planning: a Grounded Investigation

According to Baines (2011), there are several stages that must be covered when developing a research strategy.... The research onion was created in order to provide… An unreliable methodology will result in fallacious results and will weaken the value of the findings and result in a completely different image of the same phenomenon (Nummela, Quantitative and qualitative research methods investigate and explore different claims to knowledge and both methods are designed to address a specific type of research question....
10 Pages (2500 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us